Metaphor and Gender in Business Media Discourse PDF
By:V. Koller
Published on 2004-05-25 by Springer
This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.
This Book was ranked at 36 by Google Books for keyword Reference Consumer Guides novel.
Book ID of Metaphor and Gender in Business Media Discourse's Books is GR_uCwAAQBAJ, Book which was written byV. Kollerhave ETAG "2aDmwBHQKes"
Book which was published by Springer since 2004-05-25 have ISBNs, ISBN 13 Code is 9780230511286 and ISBN 10 Code is 0230511287
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Book which have "244 Pages" is Printed at BOOK under CategoryLanguage Arts and Disciplines
Book was written in en
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