International Marketing Compact PDF
By:Gerhard Wührer,F. Zeynep Bilgin
Published on 2014-10-24 by Linde Verlag GmbH
International Marketing Compact offers a new perspective in teaching international marketing. The authors address issues in a novel way by bringing in cases from advanced and emerging markets. In this connection they also discuss technological requirements of the 21st century and how these developments necessitate a change in looking at international marketing issues. The individual chapters follow the necessary steps to develop and implement projects successfully in the international market place. The knowledge, which is provided for both students and practitioners, is well balanced in terms of theoretical input and managerial application. This is the result of numerous examples presented in this book not only from Europe, but also from other markets throughout the world. The book is addressed to various student groups: those in a bachelor’s program studying business, economics and international trade can well use the book to gain a broad and current perspective on trends in international marketing theory and practice. Those in a master’s program for business, economics and international trade can use the book as a guide for building a theoretical background for their term projects and the case studies they analyze. Those at the PhD level in the same or similar disciplines can take a compact look at 21st century international marketing. It is also beneficial for international students, for example, for Erasmus students at European universities, who are building a common international marketing background and perspective that they can take back to their studies at their home universities.
This Book was ranked at 21 by Google Books for keyword Reference Consumer Guides novel.
Book ID of International Marketing Compact's Books is lNfOBQAAQBAJ, Book which was written byGerhard Wührer,F. Zeynep Bilginhave ETAG "SPwKIEhEOsY"
Book which was published by Linde Verlag GmbH since 2014-10-24 have ISBNs, ISBN 13 Code is 9783709404331 and ISBN 10 Code is 3709404339
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "328 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
eBook Version Availability Status at PDF is true and in ePub is false
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Download International Marketing Compact Books Free
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Download International Marketing Compact PDF
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