Digital Virtual Consumption PDF
By:Mike Molesworth,Janice Denegri Knott
Published on 2013-05-07 by Routledge
Digital media present opportunities for new types of consumption including desiring, buying, collecting, making, and even selling digital virtual goods. To these activities we can add those taking place in virtual communities of consumption, online shops, brand websites, and online auction houses that together amount to a vast new landscape of consumption. Digital virtual consumption motivates concatenated practices which produce meaningful experience for their users as well as market opportunities to profit from them. Consumers create and maintain elaborate wish lists, engaging with simulations of brands on websites and in videogames, coveting items for use in online games and even spending ‘real’ money on these, undertaking entrepreneurial activity in virtual worlds, conjuring nostalgia via online auctions, engaging in playful consumption in other new retail formats, writing reviews of products as part of the consumption experience, engaging in online activist activities, and many other emerging behaviors. Analyses of consumption in the digital virtual realm are however limited. This collection brings together experienced researchers from the fields of consumer research, digital games, and virtual worlds to provide conceptual and empirical work that helps us understand these new and significant consumer activities. Online communities negotiate the ‘correct’ use of goods and offer technical advice, consumers develop new products, individuals create and distribute their own promotional material for their favorite brands, and entrepreneurial consumers marketing and selling their own products online. Here we may see a blurring of consumption and production, or work and leisure activity that requires further thought about what makes it meaningful for individuals. The chapters in this volume take stock of the emergence and likely importance of digital virtual consumption for consumer culture, including a review of both new and existing conceptual and methodological tools as well as a resource of key examples and analyses of practices.
This Book was ranked at 29 by Google Books for keyword Reference Consumer Guides novel.
Book ID of Digital Virtual Consumption's Books is Dk1G1UioP84C, Book which was written byMike Molesworth,Janice Denegri Knotthave ETAG "t3BIc26P1ug"
Book which was published by Routledge since 2013-05-07 have ISBNs, ISBN 13 Code is 9781136292835 and ISBN 10 Code is 1136292837
Reading Mode in Text Status is true and Reading Mode in Image Status is true
Book which have "244 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
eBook Version Availability Status at PDF is true and in ePub is true
Book Preview
Download Digital Virtual Consumption PDF Free
Download Digital Virtual Consumption Books Free
Download Digital Virtual Consumption Free
Download Digital Virtual Consumption PDF
Download Digital Virtual Consumption Books
No comments:
Post a Comment