Ethnography for Marketers PDF
By:Hy Mariampolski
Published on 2006 by SAGE
Ethnography, with its focus on observed everyday behavior, is quickly becoming the method of choice to identify unmet needs, stimulate novel insights, create strategies and develop new ideas. Hy Mariampolski, author of Qualitative Market Research: A Comprehensive Guide (Sage, 2001) again takes readers on a voyage of discovery in Ethnography for Marketers. These two companion works are essential guides for marketers seeking rich insights into their customers’ thoughts and behaviors.
This Book was ranked at 18 by Google Books for keyword Reference Consumer Guides novel.
Book ID of Ethnography for Marketers's Books is O88vfGNiH_8C, Book which was written byHy Mariampolskihave ETAG "HLV1/qRTsNA"
Book which was published by SAGE since 2006 have ISBNs, ISBN 13 Code is 9780761969471 and ISBN 10 Code is 0761969470
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Book which have "252 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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