Information Rules PDF
By:Carl Shapiro,Hal R. Varian
Published on 1998-10-06 by Harvard Business Press
In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders navigate successfully through the tough decisions of the information economy.
This Book was ranked at 2 by Google Books for keyword Reference Consumer Guides novel.
Book ID of Information Rules's Books is z0hQ12PrERMC, Book which was written byCarl Shapiro,Hal R. Varianhave ETAG "bh3Wc0657kA"
Book which was published by Harvard Business Press since 1998-10-06 have ISBNs, ISBN 13 Code is 9781422154625 and ISBN 10 Code is 1422154629
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Book which have "352 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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